Trace Network Labs said it is ushering in the next generation of the luxury lifestyle within metaverses powered by NFTs, and they’re doing it with beer. The company is partnering with Vietnamese craft beer maker 7 Bridges Brewing Company to release what they believe could be the world’s first craft beer NFT.
7 Bridges Brewing Company coined the term “IMPACT Brewing” to describe their social and environmental activism, which included creating Asia’s first commercial craft brewery to achieve zero waste. The craft beer NFT series, called \iNFTy, has been brewed with a special limited edition recipe and will be presented as 99 digitized craft beer NFT bottles, each with a unique 3D object artwork backed by its “reverse avatar,” a cellared physical incarnation of the original artwork.
Trace Network Labs recently announced their move into the metaverse space with “Lifestyle for the Metaverse” as their primary offering, and is aligning this beer NFT launch with its overall vision for the metaverse. These NFTs have the ability to enter any metaverse, which means their owners can carry their NFT beer bottles wherever they go. This will allow holders to show off their unique beverage collection as a virtual avatar to the whole world.
7 Bridges has designed 99 digital artworks attached to an extremely limited edition Grand Cru beer made specifically for the craft beer NFT offering, the original recipe for which was literally burned, so it will never be brewed again. The brewer will cellar the bottles under optimal conditions, which can be physically claimed by the highest NFT bidders until the next Leap Year, Feb. 29, 2024.
Each NFT artwork is numbered, unique, and captures the deeper meanings of its corresponding numeral, taking from science, history and pop culture. These labels will be pasted on the beer bottle packs that have been specially brewed for the \iNFTy project and will be cellared to be claimed by the winning bidder of each \iNFTy bottle.
Trace Network Labs said this NFT aims to be an experiential product that will tap into the users’ loyalty, curiosity, positive emotions, and hunger for next-level experiences, as well as the need for traceability and authentication of their unique brews on a global platform.
Only 110 physical bottles will ever exist, 99 NFTs and 11 “Brewer’s Reserve” editions. The company will release 99 of the 500 ml bottles in a round of NFT auctions to be held on Bling and released over a short period, counting down from 99 to 1. Users can participate in the global auction on the Bling NFT Marketplace and place as many bids as they like. These NFTs will be transferable and tradable like any other ERC token.