Following the success of the company’s first eco card in 2020, GoHenry, the children’s money management and financial education app, has announced an extended range of its biodegradable cards – the first of its kind for youths in the UK.
GoHenry has extended their biodegradable card offering by embracing a plastic substitute called polylactic acid (PLA), which is created from the fermentation of renewable materials such as field corn. PLA is a biodegradable and non-toxic material if incinerated and breaks down within six months; versus the 400+ years it takes its PVC equivalent.
GoHenry’s research has shown that kids want to make more sustainable choices, with 76% agreeing that they would choose an eco card over one made from single-use plastic if they were given the choice.
The company has created a name for itself through the positive impact they provide to their customers. The app recently introduced Money Missions, accelerating the company’s ambitions to close the gap in early financial literacy for Gen Z and Gen Alpha with a gamified educational experience integrated into the GoHenry app.
The company also recently raised $40 million in growth capital to accelerate their expansion in the US and UK markets.
“We’re here to help kids make smart decisions with their money and that includes giving them the option to choose a card that helps the planet too,” said Louise Hill, co-founder and COO of GoHenry. “Our research shows Gen Z and Gen Alpha are increasingly aware of the need to shop sustainably and our ultimate goal is to print all of our cards on the most sustainable materials possible.”
On the first use of each card, GoHenry will plant a tree in partnership with the Eden Reforestation Projects, providing a commitment by each of its young customers to help protect the natural world.