Imprint, which offers branded payments and rewards products, has completed a $38 million Series A funding round led by Kleiner Perkins with participation from Stripe.
The company’s platform allows brands to remove the middleman from their customer relationships, control how their customers pay and provide them with customised benefits to try to improve loyalty.
Imprint’s first product is a branded rewards card that comes with no credit inquiries, no interest and no fees.
Daragh Murphy, CEO and co-founder of Imprint, says: “The branded-payment space has not changed since co-branded credit cards were introduced in the 90s and no longer meets the needs of modern brands and modern customers.”
This new round of equity funding will support Imprint’s market expansion and partnership development.
To date, Imprint has raised $53 million. As well as Kleiner Perkins and Stripe, Imprint’s backers include Thrive Capital, Affirm, Allen & Co., James Corden, Lloyd Blankfein and, it says, CEOs of leading consumer brands.
Chris Sperandio, corporate development lead at Stripe, says: “As consumers’ purchasing behaviour continues to evolve, it makes sense to offer them merchant-specific cards that are tailored to their environment.”
Imprint claims any brand can design its own end-to-end experience and have it up and running in less than a week, with minimal technical investment.
Its commerce platform apps and APIs allow brands to integrate their payment method at check-out or anywhere else in their online or app experience.