European Payments Firm Market Pay to Acquire Dejamobile, a French Fintech Platform Offering Mobile Payment Services

Market Pay, the European omni-channel payment service provider, reveals that it will be  acquiring Dejamobile, a French Fintech platform offering mobile and connected equipment payment solutions.

After the acquisition has been finalized, Dejamobile will become a subsidiary of Market Pay, the announcement confirmed.

Dejamobile is focused on creating digital transaction solutions that are focused on supporting the payment, transport and retail sectors. The firm’s white-labelled solutions are available across the globe to merchants, banking institutions, Fintech firms and merchant service providers.

Certified according to established market standards, Dejamobile services are aimed at supporting innovative and certified virtual payment solutions based on widely-adopted technologies (for example, NFC, HCE, Token, QR Code).

Market Pay and Dejamobile have teamed up (before the acquisition) by creating PayWishâ, a service for mobile purchasing experiences via a contactless payment app available on Android mobile phones and tablets.

This investment enables Market Pay to integrate mobile transaction tech, which should support increased adoption while strengthening Market Pay’s global presence in the payments sector.

Dejamobile’s expertise in digital and contactless payments aims to complement the complete range of in-store and e-commerce payment services currently provided by Market Pay. The Dejamobile team, comprised of application developers and engineers, will be supporting Market Pay’s R&D teams.

This transaction is notably the second acquisition for Market Pay in September 2021, after the acquisition of the Acoustic Payment platform. These developments represent part of an ambitious growth plan for Market Pay following AnaCap’s acquisition of a majority stake in April 2021.

Houssem Assadi, CEO and co-founder of Dejamobile, stated:

“Dejamobile’s founders and employees are excited to join Market Pay to build a leading fintech on an international scale. The range of innovative solutions developed by Dejamobile since 2012, as well as its ecosystem of customers and partners, provides Market Pay with new assets in its ambitious development project. The synergy created by the integration of Dejamobile within Market Pay will accelerate Market Pay’s rate of development and will benefit all our customers and partners.”

Frédéric Mazurier, CEO of Market Pay, remarked:

“Dejamobile is a strategic acquisition for Market Pay. It strengthens our technological expertise as well as our strategic positioning in our various markets while also accelerating the ability to expand Market Pay’s international footprint. The Dejamobile team, which has already developed innovative solutions partnering with us, will become core to Market Pay’s R&D processes on all mobile payment related activities. Following the Acoustic Payment investment, this additional acquisition further demonstrates our desire to rapidly grow the business and internationalize.”